YOU NOW HAVE ACCESS TO MY FAVORITE GROWTH TOOL:

The Paid Ads Calculator

CHECK YOUR EMAIL INBOX!

You should receive a welcome email shortly with program details. If you do not see it, please check your spam folder. Any Honest Gain products that you added to your order will also be accessible inside the HG membership site. If you have any questions, email info@honestgain.com and the HG team will get back to you within 24 business hours.

Need more Leads? Let Facebook and Instagram Ads do the heavy lifting…

  • Had a $12,000 month and quit my job!

    “I love having the structure Dillon provides. Working with him has really reduced the overwhelm for me and saved me a lot of time trying to put the pieces together for myself. I never considered myself an entrepreneur — and NEVER thought I would run ads — but recently I had a $12,000 month and was able to quit my job!”

    ISAAC, CAREER COACH

  • $655,797 in sales in 8 months

    “I really wanted my business to be predictable and reliable and I didn’t want to spend my time coming up with social media posts. That’s not who I am. Protecting my time is definitely my biggest priority. In the first eight months of working with Dillon, I was able to generate $655,797 in sales!”

    SARAH, COPYWRITING COACH

  • Ashley had a $81,808 month!

    “Dillon gave me a roadmap for how to build an online business, taught me about the scaling process, and ultimately gave me the resources to constantly refer back to throughout my journey. If you are diving into the online world, don't waste time reinventing the wheel. This program was a game changer for me. My first launch was about $10k, my 2nd a little over $20k, and then this 3rd one blew it out of the park at $80k+. Don’t hestitate to work with Dillon!”

    ASHLEY, PHOTOGRAPHY COACH

  • Hit my first 5-figure month!

    “I started Ads with Dillon when I was first launching my coaching business. Within 3 months of making my first dollar, I hit my first 5-figure month, bringing in $12,700 in sales. Over the next 6 months, my business continued to bring my family steady income even though I stopped working temporarily due to illness. Ads are a game-changer, and without Dillon it would not have been possible!”

    JESSE, HEALTH COACH

INCREASE REVENUE WITH ADS >>

LEARN HOW TO

BOOST REVENUE WITHOUT STRESSING ABOUT POSTING ON SOCIAL MEDIA

AND AVOID WASTING THOUSANDS OF DOLLARS GUESSING + LEARNING THE HARD WAY?

Kim invested $700 into ads and made $8,300 in sales using these ad strategies.

“Dillon helped me kickstart my 6-figure business! Facebook ads were a great tool to create a successful program launch before I had a large following. In fact, my first launch generated over $8,300 in revenue with $7,600 of that in profit. It was amazing to see the process work and generate over $8k in sales by investing just $700 into ads, as a new coach! Dillon breaks everything down into very simple steps so that anyone can follow the process (regardless if you consider yourself "techy" or not!). I loved learning from him and watching him model what it truly means to make money and make a positive impact on people's lives, while being fully present for family.”

Arjun went from finding ads intimidating to having fun with them, and his Cost per Lead dropped from $10 to $3.

“Getting started with ads, I had no idea what I was doing — it was a little intimidating. Dillon’s training helped me to not only understand ads, but to actually launch a few of my own ads that are already seeing great results! My cost per lead is looking much better and I’m finally ready to start scaling! Dillon genuinely cares about his students and wants to see them succeed.”

It doesn’t matter how amazing your product or service is if it’s not getting in front of the right people.

YOU CAN HAVE A BEAUTIFUL BRAND, A POWERFUL STORY, A PERSUASIVE SALES PAGE, AND A KILLER SET OF SALES EMAILS BUT NONE OF IT MATTERS IF IT’S KEPT IN THE DARK.

Most entrepreneurs know this, so they try different methods to get eyeballs on their offers...

1. Posting on Social Media

POSTING ON SOCIAL MEDIA WORKS FOR LEAD GENERATION… BUT SOMETIMES IT CAN FEEL LIKE A FULL-TIME JOB.

If you’re willing to commit time to create fresh organic content for social media, it can be a great way to build a deeper connection with your existing followers.

But how do you reach new people outside of your existing followers, who have never heard of you?

2. Blogging and Podcasting

PODCASTING IS AN EXTREMELY EFFECTIVE STRATEGY FOR NURTURING STRONG RELATIONSHIPS WITH YOUR AUDIENCE.

Your listeners know your personality. They know what you believe. They know what you stand for. And they may even look to you as an expert in your field.

But how do you grow and scale predictably, without needing to create new content?

3. Emailing Their List

AN EMAIL LIST IS YOUR MOST VALUABLE DIGITAL ASSET… YOU OWN YOUR LIST AND NO ONE CAN TAKE IT AWAY FROM YOU.

Promote your programs whenever you want. Send traffic to your sales pages and close new clients. It works even if you don’t send emails too regularly!

But how can you grow your email list quickly with hyper-interested leads?

AND MOST IMPORTANTLY…

HOW DO YOU TAKE BACK YOUR TIME AND SET UP YOUR MARKETING TO RUN ON AUTOPILOT?

(LIKE GRANNIE DRIVING A TESLA)

The answer to this life-changing riddle?

YOU GUESSED IT… PAID ADS!

What makes paid ads so magical?

WHEN THEY’RE SET UP PROPERLY...

👑 You can reach perfectly targeted people outside your existing circle. 

👑 You can get a consistent stream of new leads — No more hoping the right person “stumbles across” your page. 

👑 They’re automated! Once you test your ads and get them optimized, you can sit back and watch your email list and customer base grow without your consistent involvement. 

Hey, I’m Dillon King.

The first thing you should know about me, is that I’m passionate about helping families build an online income that reduces financial stress and gives them more time together.

THAT’S WHY I DO WHAT I DO…

I have a wife and four little girls (ages 9, 8, 6 and 5). I’ve worked like crazy to design a life where I have the luxury of unplugging and being present with my family, while still being able to scale my income with automated sales systems.

FROM THE VERY BEGINNING, IT HAS BEEN MY MISSION TO BUILD A BUSINESS THAT ALLOWS ME TO KEEP MY FAMILY THE PRIORITY.

Since I’m a busy parent, constant content creation just isn’t a sustainable option for me. After hitting $550k in my online business in year one and having no time for my family, I knew I needed to do things differently, and became obsessed with automation.

Paid Ads are a huge piece of my automated system.

BELIEVE IT OR NOT…

YOU CAN HATE SPENDING MONEY AND HATE TAKING RISKS, BUT STILL LOVE ADS

Running ads ≠ Spending money

When I run ads, I’m not “spending money” — I’m making an investment.

EVERY TIME I PUT $1 INTO ADS, I GET AT LEAST $2 BACK IN SALES. 

I’ve run hundreds of ad campaigns since I started in 2015…

HERE ARE TWO EXAMPLES OF HOW THE MATH HAS WORKED:

Campaign A

PROMOTING AN OPT-IN + SELLING A HIGH-TICKET DIGITAL PRODUCT

✅ Each new email subscriber costs $5

✅ .5% of my new email subscribers purchase Launch 1M (my premium course priced at $2,500)

✅ $1,000 in ad spend = 200 new email subscribers = 1 new student

✅ 1,000 in ad spend = $2,500 in course sales


REPEAT

(THIS IS THE SAME STRATEGY I USED IN APRIL 2022 TO TURN $57,000 INTO $127,000)

Campaign B

PROMOTING A LOW-TICKET DIGITAL PRODUCT + UPSELL SEQUENCE + SELLING A HIGH-TICKET DIGITAL PRODUCT

✅ It costs $35 in ads to acquire each new $9/mo Ads Mastery student (100 leads = $3,500 cost — $900/mo recurring)

✅ Then 20% of those buyers add a $58/mo order bump (20 buyers — $1,160/mo recurring)

✅ 5% add my $79 upsell (5 buyers — $395)

✅ And 2% add my $197 upsell (2 buyers — $394)

✅ Then 2% eventually buy my $2,500 Launch 1M program

✅ $3,500 in ad spend = $2,900 sales on day one, plus $5,000 more within a few weeks.

REPEAT

(THIS IS THE SAME STRATEGY I USED IN JUNE 2021 TO TURN $25,000 INTO $74,000)

THERE ARE MANY DIFFERENT WAYS THIS CAN LOOK, BUT ONCE YOU KNOW WHAT YOU’RE DOING IN THE ADS MANAGER, IT REALLY DOES FEEL LIKE MAGIC ✨✨✨

Running ads ≠ Taking risks

Paid ads are my primary way of reducing risk in my business.

I don’t run the risk of Facebook’s algorithm deciding my organic content isn’t worth showing my audience. I don’t run the risk of burnout from constantly creating content. I don’t run the risk of my competitors beating me to my dream clients. And since I know my numbers, I can reliably forecast next month’s sales just based on next month’s ad budget.

ADS REDUCE RISK OF BURNOUT.

If I’m sick, traveling, dealing with a family emergency, or even if I’m just super present with my family and want to take some time off… it’s all good. Because of ads, my business doesn’t rely on me to show up every single day. I’m not a robot — but Facebook and Instagram are! 

If I run out of creative things to share, it’s not a problem. Facebook and Instagram are pushing out my pre-written, inspired messages to new people all day (and all night) so my list will continue to grow… even if I leave my phone in the glovebox while we’re at the beach.

To me, the risk of failing a few times inside my ad campaigns on the way to finding a killer ad that can run for 12 months without touching it is NOTHING compared to the risk of working 50+ hours a week in my business and missing my kids’ childhoods, to try and generate enough organic leads to put food on the table.

ADS LIMIT THE RISK OF COMPETITION.

Even if you’re not running ads, your competition will be. That means they are able to get in front of your people faster than you can. Every day you’re not running ads, you’re risking losing your future customers to others who decided to run ads. Your future customers are out there right now looking for a solution to their problem. You have what they need but if you’re not showing up in their newsfeed, they may never find you. 

Ads are a powerful tool you can use to make a massive impact in your business, but many entrepreneurs avoid them.

And I totally understand why!

If you don’t know what you’re doing, you can waste hundreds (or even thousands) of dollars playing Ads Roulette.
Ads are not something you want to learn “the hard way.” 

Ads have a reputation of being risky because they can be… if you’re going in blind.
When you don’t know what you’re doing, ads can quickly become a money pit.

THERE’S DEFINITELY A LOT TO LEARN:

Campaign Budget Optimization, Exiting The Learning Phase, Split-Testing, Pixel Setup, Placements, Targeting, Audience Expansion, Testing Budgets vs Scaling Budgets, Most Effective Ad Types, Saved Audiences vs Custom Audiences vs Lookalike Audiences, Important Metrics (CTR, CPC, CPM, CPL, CPP)…

...And the list goes on!

All the “ad lingo” feels like another language when you’re starting out, not to mention that your money is on the line! The inside of the Ads Manager is always changing and the type of ads that converted last year (or even last month) may not convert now.

Sometimes, it can feel impossible to keep up.

OVER THE PAST NINE YEARS, I’VE SPENT HUNDREDS OF THOUSANDS OF DOLLARS ON MANY DIFFERENT AD CAMPAIGNS, AND MASTERED THE ART AND SCIENCE OF FACEBOOK AND INSTAGRAM ADS.

The time and money I spent honing my craft inside my ad campaigns have come back to me 100 times over. But you’re lucky! You don’t have to learn things the “hard way” like I did.

Ready to grow your business with Ads?

Nikki used Ads Magic strategies to get new leads for under $1

“Working with Dillon was a game-changer for my business. Before I started working with him, I didn't know what Facebook Ad manager was. After working through the training videos, not only was I more confident and capable at Facebook ads, but my ads were highly rated by Facebook and my cost per lead was less than fifty cents!! His expertise and support inside Ads Mastery was crucial, considering the nature of Facebook ads. I had access to systems and strategies that any entrepreneur could implement in order to maximize and utilize ads for the success of their business.”

Barrett made $5,796 in completely automated sales his first time running ads.

“If you're in business already and wanting to go passive, this course will give you an understanding of ads and how to fully automate. The training inside is crystal clear and action-oriented. I loved being able to understand more of my numbers, and have the support when I started ads. And if you lean into the community, it’s a no-brainer investment to join Ads Mastery. Trust. If you landed on this sales page and you feel a nudge, trust it.”

How would it feel to go from...

BEING COMPLETELY FREAKED OUT BY ADS TO >>

Navigating through the Ads Manager like a pro.

PLAYING IT SAFE WITH ADS TO >>

Boldly running ads with confidence.

BELIEVING THAT ADS DON’T WORK FOR YOU TO >>

Knowing exactly what converts and trusting the process.

BEING NERVOUS TO INVEST IN ADS TO >>

Seeing a consistent return on investment and eagerly scaling.

HAVING A MILLION QUESTIONS ABOUT ADS TO >>

Wondering why you were ever so confused about ads.

SCALE YOUR INCOME WITH EASE

HARNESS THE POWER OF PAID ADS INSIDE YOUR ONLINE BUSINESS TO GENERATE FRESH LEADS ON AUTOPILOT

(and stop relying on constant content creation on social media!)

Pete and Cristina are seeing a 3x Return on Investment from their ad campaigns!

“Dillon’s knowledge and expertise with the whole ad testing process and finding combinations that work best for your audiences has made all the difference to our ads success. Our CPL has been on average £1.30! We're only getting started, but we are very excited that we've already signed 3 new clients with a 3x ROI from a couple of test campaigns with Facebook ads. We couldn't be happier with the initial results.”

Sarah and Nathan got their cost per lead down from $12 to $1.07 inside Ads Mastery.

“Dillon’s ad audit was AMAZING! In just 10 minutes or so, he identified a bunch of super practical actions we needed to take right away to improve the performance and cost of our ads: from super-specific advice about audiences and placements, to ideas with the text and images and ways to iterate and test new ads going forward. We used to be confused about how to make ads perform well, but now we have a new sense of direction and clarity about how to make our ads effective.”

Katie went from being intimidated by ads to making sales on autopilot.

“Dillon taught me everything I know about Facebook ads! I had never run Facebook ads before enrolling in Ads Mastery, and was intimidated by the prospect of investing my precious money into ads, not knowing whether I would see a return. Dillon laid out the process out step by step, and even helped me tweak and experiment with my ads on a personal level, and now I feel confident and competent running my own Facebook ad campaigns, knowing how to analyze them and make data-informed decisions on how to find winning ads and scale them profitably.”

YOUR CUSTOMERS ARE LOOKING FOR A SOLUTION…

I’m here to help them find you!

NERVOUS YOU’LL GET BURNED BY FACEBOOK AND INSTAGRAM ADS?

I get it! Ask me anything :)