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Paid Ads Calculator
WATCH THIS VIDEO TO LEARN HOW IT WORKS:
…Click Here to Access the Course Manager Spreadsheet
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IF YOU’RE READY TO GROW YOUR BUSINESS WITH PAID ADS…
Master the Art & Science of Paid Advertising...
GROW YOUR EMAIL LIST WITH A CONSISTENT STREAM OF FRESH LEADS FROM FACEBOOK AND INSTAGRAM
WITHOUT CONSTANTLY CREATING ORGANIC CONTENT FOR SOCIAL MEDIA
Join Ads Mastery
FOLLOW A PROVEN ROADMAP TO TEST AND SCALE PAID ADS ON FACEBOOK AND INSTAGRAM, INSIDE A GROWING COMMUNITY OF ENGAGED AD BUYERS & ENTREPRENEURS
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GET INSTANT ACCESS TO
EVERYTHING YOU NEED TO START RUNNING HIGHLY-PROFITABLE AD CAMPAIGNS, QUICKLY!
STRATEGY VIDEOS
Follow a step-by-step process for starting and scaling profitable ad campaigns.
TECH TUTORIALS
Set up your accounts and learn the ins and outs of the tech side of running ads.
AD LIBRARY
Access a database of real ads that are working right now inside of FB & Insta.
PLUS A COMMUNITY OF LIKE-MINDED ENTREPRENEURS
Post, comment, and engage in the Ads Mastery Newsfeed inside our App for inspiration & accountability.
Yeah… you could pay $4,000+ per month to a Ads Agency PLUS a percentage of Ad Spend to generate leads...
— OR —
YOU COULD LEARN HOW TO RUN YOUR OWN AD CAMPAIGNS FOR ONLY $29/MONTH AND REINVEST THAT SAVINGS BACK INTO YOUR AD BUDGET!!
FOLLOW A PROVEN SYSTEM TO
AVOID WASTING HUNDREDS OR THOUSANDS OF ADVERTISING DOLLARS EVERY SINGLE MONTH
(for a few iced lattes per month!)
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Kim invested $700 into ads and made $8,300 in sales using these ad strategies.
“Dillon helped me kickstart my 6-figure business! Facebook ads were a great tool to create a successful program launch before I had a large following. In fact, my first launch generated over $8,300 in revenue with $7,600 of that in profit. It was amazing to see the process work and generate over $8k in sales by investing just $700 into ads, as a new coach! Dillon breaks everything down into very simple steps so that anyone can follow the process (regardless if you consider yourself "techy" or not!). I loved learning from him and watching him model what it truly means to make money and make a positive impact on people's lives, while being fully present for family.”
Arjun went from finding ads intimidating to having fun with them, and his Cost per Lead dropped from $10 to $3.
“Getting started with ads, I had no idea what I was doing — it was a little intimidating. Dillon’s training helped me to not only understand ads, but to actually launch a few of my own ads that are already seeing great results! My cost per lead is looking much better and I’m finally ready to start scaling! Dillon genuinely cares about his students and wants to see them succeed.”
It doesn’t matter how amazing your product or service is if it’s not getting in front of the right people.
YOU CAN HAVE A BEAUTIFUL BRAND, A POWERFUL STORY, A PERSUASIVE SALES PAGE, AND A KILLER SET OF SALES EMAILS BUT NONE OF IT MATTERS IF IT’S KEPT IN THE DARK.
Most entrepreneurs know this, so they try different methods to get eyeballs on their offers...
1. Posting on Social Media
POSTING ON SOCIAL MEDIA WORKS FOR LEAD GENERATION… BUT SOMETIMES IT CAN FEEL LIKE A FULL-TIME JOB.
If you’re willing to commit time to create fresh organic content for social media, it can be a great way to build a deeper connection with your existing followers.
But how do you reach new people outside of your existing followers, who have never heard of you?
2. Blogging and Podcasting
PODCASTING IS AN EXTREMELY EFFECTIVE STRATEGY FOR NURTURING STRONG RELATIONSHIPS WITH YOUR AUDIENCE.
Your listeners know your personality. They know what you believe. They know what you stand for. And they may even look to you as an expert in your field.
But how do you grow and scale predictably, without needing to create new content?
3. Emailing Their List
AN EMAIL LIST IS YOUR MOST VALUABLE DIGITAL ASSET… YOU OWN YOUR LIST AND NO ONE CAN TAKE IT AWAY FROM YOU.
Promote your programs whenever you want. Send traffic to your sales pages and close new clients. It works even if you don’t send emails too regularly!
But how can you grow your email list quickly with hyper-interested leads?
AND MOST IMPORTANTLY…
HOW DO YOU TAKE BACK YOUR TIME AND SET UP YOUR MARKETING TO RUN ON AUTOPILOT?
(LIKE GRANNIE DRIVING A TESLA)
The answer to this life-changing riddle?
YOU GUESSED IT… PAID ADS!
What makes paid ads so magical?
WHEN THEY’RE SET UP PROPERLY...
👑 You can reach perfectly targeted people outside your existing circle.
👑 You can get a consistent stream of new leads — No more hoping the right person “stumbles across” your page.
👑 They’re automated! Once you test your ads and get them optimized, you can sit back and watch your email list and customer base grow without your consistent involvement.
Hey, I’m Dillon King.
The first thing you should know about me, is that I’m passionate about helping families build an online income that reduces financial stress and gives them more time together.
THAT’S WHY I DO WHAT I DO…
I have a wife and four little girls (ages 9, 8, 6 and 5). I’ve worked like crazy to design a life where I have the luxury of unplugging and being present with my family, while still being able to scale my income with automated sales systems.
FROM THE VERY BEGINNING, IT HAS BEEN MY MISSION TO BUILD A BUSINESS THAT ALLOWS ME TO KEEP MY FAMILY THE PRIORITY.
Since I’m a busy parent, constant content creation just isn’t a sustainable option for me. After hitting $550k in my online business in year one and having no time for my family, I knew I needed to do things differently, and became obsessed with automation.
Paid Ads are a huge piece of my automated system.
BELIEVE IT OR NOT…
YOU CAN HATE SPENDING MONEY AND HATE TAKING RISKS, BUT STILL LOVE ADS
Running ads ≠ Spending money
When I run ads, I’m not “spending money” — I’m making an investment.
EVERY TIME I PUT $1 INTO ADS, I GET AT LEAST $2 BACK IN SALES.
I’ve run hundreds of ad campaigns since I started in 2015…
HERE ARE TWO EXAMPLES OF HOW THE MATH HAS WORKED:
Campaign A
PROMOTING AN OPT-IN + SELLING A HIGH-TICKET DIGITAL PRODUCT
✅ Each new email subscriber costs $5
✅ .5% of my new email subscribers purchase Launch 1M (my premium course priced at $2,500)
✅ $1,000 in ad spend = 200 new email subscribers = 1 new student
✅ 1,000 in ad spend = $2,500 in course sales
REPEAT
(THIS IS THE SAME STRATEGY I USED IN APRIL 2022 TO TURN $57,000 INTO $127,000)
Campaign B
PROMOTING A LOW-TICKET DIGITAL PRODUCT + UPSELL SEQUENCE + SELLING A HIGH-TICKET DIGITAL PRODUCT
✅ It costs $35 in ads to acquire each new $9/mo Ads Mastery student (100 leads = $3,500 cost — $900/mo recurring)
✅ Then 20% of those buyers add a $58/mo order bump (20 buyers — $1,160/mo recurring)
✅ 5% add my $79 upsell (5 buyers — $395)
✅ And 2% add my $197 upsell (2 buyers — $394)
✅ Then 2% eventually buy my $2,500 Launch 1M program
✅ $3,500 in ad spend = $2,900 sales on day one, plus $5,000 more within a few weeks.
REPEAT
(THIS IS THE SAME STRATEGY I USED IN JUNE 2021 TO TURN $25,000 INTO $74,000)
THERE ARE MANY DIFFERENT WAYS THIS CAN LOOK, BUT ONCE YOU KNOW WHAT YOU’RE DOING IN THE ADS MANAGER, IT REALLY DOES FEEL LIKE MAGIC ✨✨✨
Running ads ≠ Taking risks
Paid ads are my primary way of reducing risk in my business.
I don’t run the risk of Facebook’s algorithm deciding my organic content isn’t worth showing my audience. I don’t run the risk of burnout from constantly creating content. I don’t run the risk of my competitors beating me to my dream clients. And since I know my numbers, I can reliably forecast next month’s sales just based on next month’s ad budget.
ADS REDUCE RISK OF BURNOUT.
If I’m sick, traveling, dealing with a family emergency, or even if I’m just super present with my family and want to take some time off… it’s all good. Because of ads, my business doesn’t rely on me to show up every single day. I’m not a robot — but Facebook and Instagram are!
If I run out of creative things to share, it’s not a problem. Facebook and Instagram are pushing out my pre-written, inspired messages to new people all day (and all night) so my list will continue to grow… even if I leave my phone in the glovebox while we’re at the beach.
To me, the risk of failing a few times inside my ad campaigns on the way to finding a killer ad that can run for 12 months without touching it is NOTHING compared to the risk of working 50+ hours a week in my business and missing my kids’ childhoods, to try and generate enough organic leads to put food on the table.
ADS LIMIT THE RISK OF COMPETITION.
Even if you’re not running ads, your competition will be. That means they are able to get in front of your people faster than you can. Every day you’re not running ads, you’re risking losing your future customers to others who decided to run ads. Your future customers are out there right now looking for a solution to their problem. You have what they need but if you’re not showing up in their newsfeed, they may never find you.
Ads are a powerful tool you can use to make a massive impact in your business, but many entrepreneurs avoid them.
And I totally understand why!
If you don’t know what you’re doing, you can waste hundreds (or even thousands) of dollars playing Ads Roulette.
Ads are not something you want to learn “the hard way.”
Ads have a reputation of being risky because they can be… if you’re going in blind.
When you don’t know what you’re doing, ads can quickly become a money pit.
THERE’S DEFINITELY A LOT TO LEARN:
Campaign Budget Optimization, Exiting The Learning Phase, Split-Testing, Pixel Setup, Placements, Targeting, Audience Expansion, Testing Budgets vs Scaling Budgets, Most Effective Ad Types, Saved Audiences vs Custom Audiences vs Lookalike Audiences, Important Metrics (CTR, CPC, CPM, CPL, CPP)…
...And the list goes on!
All the “ad lingo” feels like another language when you’re starting out, not to mention that your money is on the line! The inside of the Ads Manager is always changing and the type of ads that converted last year (or even last month) may not convert now.
Sometimes, it can feel impossible to keep up.
OVER THE PAST NINE YEARS, I’VE SPENT HUNDREDS OF THOUSANDS OF DOLLARS ON MANY DIFFERENT AD CAMPAIGNS, AND MASTERED THE ART AND SCIENCE OF FACEBOOK AND INSTAGRAM ADS.
The time and money I spent honing my craft inside my ad campaigns have come back to me 100 times over. But you’re lucky! You don’t have to learn things the “hard way” like I did.
I put everything I know about ads into my program, Ads Mastery.
Nikki used Ads Magic strategies to get new leads for under $1
“Working with Dillon was a game-changer for my business. Before I started working with him, I didn't know what Facebook Ad manager was. After working through the training videos, not only was I more confident and capable at Facebook ads, but my ads were highly rated by Facebook and my cost per lead was less than fifty cents!! His expertise and support inside Ads Mastery was crucial, considering the nature of Facebook ads. I had access to systems and strategies that any entrepreneur could implement in order to maximize and utilize ads for the success of their business.”
Barrett made $5,796 in completely automated sales his first time running ads.
“If you're in business already and wanting to go passive, this course will give you an understanding of ads and how to fully automate. The training inside is crystal clear and action-oriented. I loved being able to understand more of my numbers, and have the support when I started ads. And if you lean into the community, it’s a no-brainer investment to join Ads Mastery. Trust. If you landed on this sales page and you feel a nudge, trust it.”
How would it feel to go from...
BEING COMPLETELY FREAKED OUT BY ADS TO >>
Navigating through the Ads Manager like a pro.
PLAYING IT SAFE WITH ADS TO >>
Boldly running ads with confidence.
BELIEVING THAT ADS DON’T WORK FOR YOU TO >>
Knowing exactly what converts and trusting the process.
BEING NERVOUS TO INVEST IN ADS TO >>
Seeing a consistent return on investment and eagerly scaling.
HAVING A MILLION QUESTIONS ABOUT ADS TO >>
Wondering why you were ever so confused about ads.
SCALE YOUR INCOME WITH EASE
HARNESS THE POWER OF PAID ADS INSIDE YOUR ONLINE BUSINESS TO GENERATE FRESH LEADS ON AUTOPILOT
(and stop relying on constant content creation on social media!)
Cancel Anytime
WHEN YOU JOIN ADS MASTERY...
YOU’LL HAVE ALL THE EXPERTISE YOU NEED TO (1) SET UP YOUR ADS MANAGER ACCOUNT, (2) MAP OUT YOUR CUSTOM FUNNEL STRATEGY, (3) DESIGN HIGHLY-ENGAGING AD CREATIVES FOR YOUR CAMPAIGNS, (4) TEST NEW ADS AND AUDIENCES, AND (5) SCALE YOUR WINNERS WITHOUT COSTS SPIKING.
YOU’LL GET INSTANT ACCESS TO:
✅ 5 bite-sized modules (19 videos) that provide you with a step-by-step system to progress through the four phases of a paid ad campaign
✅ All the tech tutorials you’ll need to confidently navigate the Meta Ads Manager (even if you’re a newbie!)
✅ An ever-growing Ad Audit Library with real ads from other members — includes creatives, audiences, analytics, and commentary
✅ The AM Community Newsfeed inside of our App, with hundreds of ambitious entrepreneurs from around the world for accountability, connection and support
✅ New templates, ad strategies, and tech tutorials, to provide you with the most quality, up-to-date content available as the online advertising ecosystem evolves
ADD THE PRO MEMBERSHIP AT CHECKOUT TO ACCESS:
🔥 2 Ad Creative Workshops per month, with LIVE Coaching / Q&As to uplevel your ad campaigns together
🔥 Personalized Ad Audits, where I’ll review under-performing ads, landing pages, and offers of PRO members and record a custom video with direct feedback and suggestions (submit your ads and I’ll make one for you!)
🔥 The PRO Chat thread, where you’ll have direct access to me and your fellow PRO members throughout the week
🔥 Exclusive discounts on any future merch drops, live events, or digital products that may be brewing inside the Honest Gain camp
ADD AT CHECKOUT — ONLY $78/MONTH
JOIN THE FASTEST-GROWING PAID ADS COMMUNITY FOR EAGER-TO-SCALE ENTREPRENEURS
FOR JUST $29 PER MONTH
(THOUSANDS LESS PER MONTH THAN AN ADS AGENCY)
Pete and Cristina are seeing a 3x Return on Investment from their ad campaigns!
“Dillon’s knowledge and expertise with the whole ad testing process and finding combinations that work best for your audiences has made all the difference to our ads success. Our CPL has been on average £1.30! We're only getting started, but we are very excited that we've already signed 3 new clients with a 3x ROI from a couple of test campaigns with Facebook ads. We couldn't be happier with the initial results.”
Sarah and Nathan got their cost per lead down from $12 to $1.07 inside Ads Mastery.
“Dillon’s ad audit was AMAZING! In just 10 minutes or so, he identified a bunch of super practical actions we needed to take right away to improve the performance and cost of our ads: from super-specific advice about audiences and placements, to ideas with the text and images and ways to iterate and test new ads going forward. We used to be confused about how to make ads perform well, but now we have a new sense of direction and clarity about how to make our ads effective.”
Katie went from being intimidated by ads to making sales on autopilot.
“Dillon taught me everything I know about Facebook ads! I had never run Facebook ads before enrolling in Ads Mastery, and was intimidated by the prospect of investing my precious money into ads, not knowing whether I would see a return. Dillon laid out the process out step by step, and even helped me tweak and experiment with my ads on a personal level, and now I feel confident and competent running my own Facebook ad campaigns, knowing how to analyze them and make data-informed decisions on how to find winning ads and scale them profitably.”
YOUR CUSTOMERS ARE LOOKING FOR A SOLUTION…
I’m here to help them find you!
Cancel Anytime
Frequently Asked Questions...
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Ads magic is for any ambitious entrepreneur with a sellable product or service, who wants to generate a consistent stream of fresh, eager-to-buy leads on autopilot. If you have nothing to sell, this program is not for you.
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When you register for Ads Mastery, you’ll get instant access the beautiful Honest Gain membership site & App, where you’ll find tech tutorials, high-level strategy training videos, the Ad Library, and access to the Ads Mastery Community Newsfeed.
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If you’re looking for direct access to me and a team of ad experts as you test and scale your ad campaigns, I recommend adding the PRO membership at checkout! Ads Mastery PRO members get access to two Ad Creative Workshops per month, the Ad Audit Archives, the PRO Chat thread, and discounts on future merch, live events, and digital products.
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Unfortunately, no. Ads Mastery students aren’t automatically successful just because they’re in the program. It’s up to you and what you do with the information inside. If you show up and do the work, you should be golden.
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Great question! It depends on how quickly you’d like to see results and funds available, but bare minimum, be prepared to invest at least $1,000 in a 20-day window. We have budgeting allocation recommendations for you whether you have a budget of $1k or $18k! Remember, the goal is to see a ROI on your Ad Budget, so don’t be too overwelmed by the thought of investing a lot into ads (and you have the flexibility to be as cautious or aggressive as you’d like).
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What I teach and the way I teach it sets this program apart from every other Paid Ad program out there. The tech tutorials are quick and simple to follow. The strategies taught are highly-actionable, and will help you zoom out and understand how ads fit into a bigger sales system. The Ad Library is full of golden nuggets to inspire you as you create your own ads. And the community is unlike any other Paid Ad community online. Since this is a membership, I will keep the content up to date, so you’re guaranteed to have the best information available.
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With around 3 hours worth of training videos, you could have your first testing campaign up and running within a few days of joining! The recommended testing phase inside Ads Mastery is 20 days long, which means around 30 days after joining, you could start your first scaling campaign and flood your business with eager-to-buy leads. Since the content is self-study and immediately available, you can work through it at your own pace.
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Ads Mastery is a monthly membership. You will have access to all Ads Mastery perks as long as your membership is active and up-to-date!
STILL WONDERING IF ADS MASTERY IS RIGHT FOR YOU?