Dillon's coaching membership

BETA LAUNCH A COURSE, THEN SELL IT ON AUTOPILOT.

Launch 1M is a step-by-step system to help you beta launch your own course, and build a sales machine that generates, nurtures, and converts leads into buyers — without trading time for money.

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Instant course access
"

Having an insane ads day today. So far $675 in revenue off of $141 in ad spend. 7 people bought the first offer, 4 bought the bump, and 4 bought the $77 upsell!

// $9k in ads > $17k in sales
Scarlett C.
Personal Finance Coach
"

My first live launch was in August, with a grand total income earned of $24,702. And now, every single month I have recurring income!

// a $24k course launch
Vickie W.
Bookkeeping Coach
"

I've been working through Launch very part-time, as I'm still in a 9-5. But I just finished my first course launch with $48,099 in sales, so I'm off to put in my 2 weeks lol.

// $48k course launch
Isaac H.
Career Coach
"

My first call with Dillon opened my eyes to exactly where things were breaking down in my marketing. Less than a week later, I presold my first $3,600 course.

// Presold $3,600 in 7 days
Alex N.
Business Coach
"

Hey friends!! I am here to report that we just received our first sale from my evergreen funnel! The funnel has been on for 7 days... $220 spent so far. She took the payment plan which is 3 payments of $277.

// 3.7x ROAS on autopilot
Kate C.
Women's Fitness Coach
// why listen to me
$22.1M
Verified sales
$3.4M
Personal earnings
1,300+
Students
$2.3K
Avg student/month
// the coaching membership

Here's the entire program in a nutshell.

  • The strategy is simple: Beta launch a high-ticket course or coaching membership, then automate the marketing and scale your income with ads. The end goal is a life of time and financial freedom for you and a real, life-changing transformation for your future course students.

  • You get immediate access to all Launch 1M content. Jump right in and start consuming content right away.

  • Join our weekly coaching call every Thursday. You'll have direct access to me to get unstuck and build with clarity every week.

  • Ask me questions throughout the week. Post in the "Ask DK" thread and I'll personally respond within 72 business hours.

  • You don't need a big audience to start. Launch 1M will walk you through each stage of the course building journey - even if you're starting from zero.

  • The Launch 1M system is proven to work in any niche. Coaches, photographers, marriage counselors, graphic designers, physical therapists — if you have an expertise that solves a painful problem in your niche, this system will work for you.

  • Membership is $250 a month. That's $58 a week (for 21 hours of step by step training & weekly coaching).

  • You can cancel anytime, no questions asked. No long-term commitment. No contract.

Launch now for $58/week
Instant Access to the curriculum
Cancel anytime — no questions asked

Here's the problem...

Most coaches are still following
The Old Model.

// the old model // the automated model

You're stuck in an endless cycle of content creation — always needing to be on social media to generate leads.

vs

You have a low-ticket ad funnel that allows you to offset ad costs and find leads without posting organic content.

Landing a client feels like a fluke. You're always wondering where the next sale will come from, without a system.

vs

You have a high-ticket sales funnel that turns leads into buyers on autopilot, without you actively involved.

The more clients you sign, the less free time you have. You're so busy serving the clients, and you still have to find time to market for the next ones.

vs

You work fewer than 10 hours a week, with an income that's detached from the amount of time you spend working.

You can't take a week off, or else your leads will dry up and you'll let down your 1:1 clients.

vs

You have the freedom to travel spontaneously without stressing about cost or guilt-tripping yourself for being away from clients.

You second-guess every business decision because your income swings wildly from month to month — with no predictability, there's no way to plan ahead.

vs

You can grow your business with confidence — with a reliable, predictable flow of revenue you can count on.

Your impact has a hard ceiling. With 1:1 work, there are only so many hours in the day — meaning you can only ever help a handful of clients at a time, no matter how good you are.

vs

You are making a huge impact serving your audience without sacrificing all your time with 1:1 work.

Launch, automate, and scale your online course business

Get started with Launch 1M
// real results

Launch 1M students
who went all in.

Scaled to $30k Months and launched a new Coaching offer that did $9k its first two months.

"Launch 1M changed how we sell forever. Before Launch, we had yet to sell our course. After Launch, we landed our first sales, scaled one business to $30k months (after implementing Dillon's specific feedback), and used the same framework to launch a new coaching brand that generated $9k in its first two months organically. If you are on the fence we would 100% recommend hiring Dillon. You will get time freedom and make your money back plus more when you implement his easy to follow courses."

Remy & Monica Harris
STR Cleaning Coaches

Built a new course that added $32,000 of revenue in the first month alone!

"Launch 1M is so well thought out and clear to follow. Dillon is an expert and he truly want to see his students succeed and thrive! In April, we beta launched and we had our highest revenue month of all time. The launch added $32,000 of revenue in the first month alone! This business model helped us reach a larger audience, bring in more revenue, and ultimately help more people than would be possible through 1:1 coaching alone. Thank you Dillon for providing the path for the rest of us to follow!"

Jill Emanuel
Wealth Strategy Coach

Brittany started running ads and made $5,796 in fully automated course sales.

"The growth that Launch gave me was a deeper understanding of ads and FULL automation. The training inside Launch are beautiful, informative, and action orientated, but the BEST part has been the direct access to Dillon. This was everything to me. I loved being able to ask specific questions about my business, understand more of my numbers, and have the support when I started ads. It has been absolutely incredible. If you landed on Dillon's beautiful sales page and you felt a nudge, trust it. Always."

Brittany Reid
Cyclical Living Coach

Hit a $12,700 month and created a reliable income for her family.

"Dillon showed me that my dreams aren't crazy - they're actually very attainable. Within 3 months of making my first dollar, I hit my first 5-figure month, bringing in $12,700 in sales. Over the next 6 months, my business continued to bring my family steady income even though I stopped working temporarily due to illness. Launch 1M will go above your expectations and give you the freedom to work where, when and as much (or little) as you want."

Jessi Chambers
Nutrition Coach

She started with three successful launches, including an $81,808 month.

"Launch gave me a roadmap for how to build an online business, taught me about the scaling process, and ultimately gave me the resources to constantly refer back to throughout my course creation journey. If you are diving into the online world, don't waste time reinventing the wheel. Launch changed everything for me. My first beta launch was about $10k, my 2nd a little over $20k, and then this 3rd one blew it out of the park at $80k+. Now I'm ready to build the backend and automate. There is not a program that is nearly as comprehensive as Launch!"

Ashley June
Christian Business Coach

Started running ads and sold $6,518 of digital products in his first 90 days

"Their direct quote goes here. One powerful, specific moment — a result, a realization, or a before/after."

Mick Breen
Kid's Movement Coach

He nailed a new offer and filled his first coaching program with 10 paying clients

"Dillon has had a huge impact in my life and business since I started working with him. For years, I've tried to get my online business off the ground, and I was always disappointed with the results. Right away, he helped me narrow in on my exact ideal client and laid out a detailed game plan for me to follow. I've hopped off the group calls feeling more inspired and more energized towards my business than I've ever felt. And this is just the beginning!"

Aubrey McGowan
Christian Mens Life Coach

Sarah started from scratch and hit $1.1M in course sales in her first 12 months.

"I didn't want to spend my time coming up with social media posts. That's not who I am. I wanted something predictable and reliable. When you know your funnel will convert, it's pretty much just an equation. I know if I put X amount of dollars into ads, I'll get X amount of new students. Protecting my time is definitely my biggest priority, and that's what Launch has allowed me to do."

Sarah Turner
Copywriting Coach

Built a $100k per year Coaching Business as a side-hustle to her 9 to 5.

"Launch gives you a step-by-step roadmap to using ads and automating your launches. Dillon breaks it down into very simple steps so that anyone can follow the process (regardless if you consider yourself "techy" or not!). It was amazing to see the process work and generate over $8k in sales by investing just $700 into ads, as a new coach! I loved learning from Dillon and watching him model what it truly means to make money and have a positive impact on people's lives, while being fully present for his family."

Kim Trathen
Business Coach

Launched a 6-Figure per Year Coaching Business and paid off $70k of student loans.

"Launch 1M teaches the exact strategy you need to create a life of freedom and fulfillment for you and your family. Before Launch, my husband and I were over 70k in student loan debt and working like crazy to get out of a crappy financial situation. Launch helped us create a program and a system that has generated over 130 clients on auto-pilot and earned over 6 figures in the past year. This has allowed us to be debt free, buy our dream house, and travel. Most importantly though, this program has allowed me to be a fully present mom! I cannot thank Dillon enough for what Launch 1M has done for my business and for my life."

Jasmin Niemic
Marathon Running Coach

Started running ads and turned $1,384 into $11,355 in online course sales.

"Now that I understand the math behind my business, I feel like the future is limitless. I know my profit margins, so it all depends on how much I want to invest into ads, and then I can predict how many course sales I'm going to make from that. The conversions are there - I don't need to change anything...The proof is in the numbers. I'm ready to invest more money into ads and get more people through the funnel because I know it works."

Heather Chesky
Photography Coach
01 / 10

In case we haven't met yet, I'm Dillon.

Dillon

I'm a simple, down-to-earth family man who worked like crazy to build an online education business that gives me complete control over how I spend my time. I traded a full-time career in corporate finance for a life of time and financial freedom as an online business owner.

From the very beginning, it has been my mission to build a business that allows me to keep my family the priority. I believe in family first, and worked very hard to create a business that works for us — not the other way around. If I had to choose between a seven-figure business that required a lot of my time, and a less profitable business that required less of my time, I would take the smaller business any day.

But the thing is — I don't have to decide. And neither do you.

It's hard to believe how much our lives have changed. I went from being a fully-booked coach who served clients 60+ hours a week, to being a full-time family man who checks in on the business for a few hours a week to make sure things are running smoothly. Courses have allowed me to reach more people, make more money, all while spending more time with family. It feels too good to be true.

I created one high-ticket online course, switched to an automated business model to sell it on autopilot, and started waking up to emails like these in my inbox:

Inbox sales notifications

I'm so thankful for this business model, because it has allowed me to support thousands of entrepreneurs from all around the world, while being a present husband and father — never worrying about where the next sale will come from.

I believe that anyone who is willing to work hard to create a freedom lifestyle for themselves should have the tools to make it happen.

That's why I created Launch 1M.

// screenshots

Straight from
the Community.

// system overview

What makes the Launch 1M system so unique?

Most coaches go all-in on organic content and fill their calendar with sales calls to sign high-ticket clients. But this automated system is different — organic content is replaced with paid content, sales calls are replaced with an automated marketing machine, and 1:1 client work is replaced with self-study course content. The end result is a coaching business that can scale without you sacrificing your time.

Here's what the final Launch 1M system looks like:

01

Paid Traffic

Always on

You run ads to find leads for your business, without sacrificing all your time creating organic content.

02

Low-Ticket Offer

A $7–$97 offer that converts strangers into low-ticket buyers. Fills your pipeline with buyers, not just freebie-seekers.

03

Order Bumps & Upsells

Offsets ad costs

Strategic add-ons at checkout push your average order value up. These revenue bumps allow you to recoup your adspend immediately.

04

Email Sequence

Buyers enter a fully automated email sequence. Every day they feel more connected to you and inspired by you - and they start to feel that you're the person they've been looking for.

05

High-Ticket Sales Page

Warm, pre-sold buyers land on a premium sales page and ascend into your high-ticket offer without a sales call. High-ticket buyers are joining, 24/7.

06

Premium Course / Coaching

Pure profit

A self-study course or coaching membership that doesn't eat up all your time. Ad costs were offset in stage three, so every dollar here is pure profit.

Enjoy some of the profit, but reinvest a portion of high-ticket sales back into ads to scale. More low-ticket buyers means more high-ticket buyers come out the other end. You can scale without being a slave to organic content.

The system above is the fully-built end state. But every Launch 1M student starts the same way: a successful beta launch of a high-ticket offer to their existing audience. That first $2K–$20K is validation and proof that your course will sell — and the funnel gets built around it.

My Launch 1M students started
exactly where you are.

Some started with zero followers. Some had an existing audience, but struggled with sales. And some were making money in an established coaching business, but they were still trading time for money... For all of them, the first step was simple: they launched a beta offer of a high-ticket course.

student Beta sales to date
$0
// student win

$7,200 Beta Launch in her first two weeks

"My confidence skyrocketed during my time in this program! I needed the affirmation from someone with more experience that I was headed in the right direction with my business. I had been hesitant to push to the next level because I didn't want to waste my time on something that I wasn't sure would really work. Having a trusted coach to bounce ideas off of, dream, and plan with was a game changer for my business! I am so grateful for this group! I launched an $1,800 program and signed 4 new students in the first two weeks!"

Becca CoffinProject Management
// student win

$15,700 Beta Launch with 21 new course students

"This beta process works. Trust it. Do it. The genius of the Launch 1M system, in my opinion, is having built-in connection with your beta students, because they will practically create your course content for you. In two weeks, we made 21 sales into our Abundant program and closed $15,703 in course sales, which blew our expectations out of the water!"

Nathan & Sarah BartelCatholic Marriage Coaches
// student win

Three Beta launches in a row, with more than $110k in course sales

"Launch gave me a roadmap for how to build an online business, taught me about the scaling process, and ultimately gave me the resources to constantly refer back to throughout my course creation journey. If you are diving into the online world, don't waste time reinventing the wheel. Launch changed everything for me. My first beta launch was about $10k, my 2nd a little over $20k, and then this 3rd one blew it out of the park at $80k+. Now I'm ready to build the backend and automate. There is not a program that is nearly as comprehensive as Launch! "

Ashley JuneChristian Business Coach
// student win

$10,500 Beta Launch to kickstart a 7-figure business

"Launch has been the biggest game changer ever! Within the first month, I had made my full investment back. Even before my course content was complete, I landed my first few $1,500 beta sales! Launch doesn't just transform your business, it transforms your life. Prior to Launch, I struggled having the faith and confidence in my dream business."

Erin MortensonBusiness Coach
// student win

$6,000 Beta Launch and quit her role at a Consulting Firm

"When I started the business, I was working as a director at a consulting firm. I had a pretty busy role. I had two little girls and going back to work had been incredibly tough. As soon as I signed up, I knew Launch was the answer. The modules are jam-packed with amazing information, tips, templates, and information you wouldn't find doing it by yourself. I would work on my business one day a week and in the evenings. My first program pre-launch made 6k. I was able to bring my husband home from his corporate role so he could be a stay at home dad. Since then, I've resigned from my corporate role as well. I feel like a completely different human."

Nicole TewierikCorporate Leadership Coach
// student win

$12k Beta Launch, quit her 9-5, and funded a dream vacation

"I joined Launch 1M, and started building my business very part time around my job. Launch lays out the full process for you to build an online course business, and having the structure and steps to follow from start to finish... that's really reduced the overwhelm for me. After my launch, I've decided to take my family on a vacation back to the place I used to visit as a kid. It's such a surreal moment for me - I bought the plane tickets last night, and I can't thank you enough for playing such a huge part in me being able to do that."

Anna BlackCareer Coach
// student win

$30,000 Beta Launch during a three week open cart

"Dillon's course is so thorough, and wildly helpful. With the help of Launch, I generated $30k in revenue from a three week launch! The whole process was easy and fun. Launch will walk you through everything you need to take your beautiful seed of an idea to live program and then to a powerful automated funnel. Purchasing this course was an investment in a resource I can and will return to again and again throughout the evolution of my business, because there is content and tools for each step along the way. Dillon shows you how to earn significant revenue right away, as you build and perfect your evergreen course business. If you're looking for a rich resource to walk you through multiple stages of growth in your business, you can't do better than this program."

Kyley CaldwellMoney Healing Coach
// student win

$24,702 Beta Launch and now makes sales on autopilot

"Dillon literally teaches you how to build a business that works on autopilot. All the steps are laid out for you inside the program. It works, just trust the system. My first live launch was in August, with a grand total income earned of $24,702. And now, every single month I have recurring income! Joining Launch will be the best decision you can possibly make in your career. Learning how to create recurring income is powerful - It will change your life monetarily, physically, and emotionally."

Vickie WatkinsVirtual Bookkeeping Coach
// student win

$3,600 Beta Student in his first week

"I use to live and die by high-ticket sales — I've sold $50k coaching packages before, but at the end of the day I was sacrificing a lot of family time and personal freedom. I felt burnt out serving 1:1 clients. So the idea of stepping away from the service-based model and creating digital products has always been appealing to me, but I've never been able to figure out how to package my knowledge into a digital product and sell it to the masses. My first call with Dillon opened my eyes to exactly where things were breaking down in my marketing and why I haven't been able to break into the online course space. Less than a week after our first call, I presold my first $3600 course!! On my way to passive income. I'm over the moon."

Alex NavasBusiness Coach
// student win

$7,229 Beta Launch of her group coaching program

"My first launch is in the book! I did my first launch and I'm SO THRILLED to share with you all that I sold $7,229 of my beta group program!!! I think it's interesting that all my people bought during the early bird. I'm THRILLED with the results, sales and community I built during this first program launch and am confident I can scale this. Thank you Dillon for all the value and education you provide!"

Kim T.Business Coach
// student win

$11,945 Beta Launch in her first 90 days

"My first few sales were a total surprise! I just started running paid ads, and a little while later I started having sales coming in. My automated funnel was (and is) doing what it's supposed to. I had never run Facebook ads before enrolling in Launch 1M, and was intimidated by the prospect of investing my precious money into ads, not knowing whether I would see a return. Dillon laid out the process step by step, and helped me learn how to tweak and experiment with my funnel."

Katie GaticaMobile PT Coach
1/11

Ready for your own beta launch?

Launch now for $58/week
beta launch wins

These students Rocked a
Beta launch.

Sarah T. $41,000 beta launch

How she sold her $1,000 copywriting course to 41 beta students...

Nathan & Sarah B. $15,700 beta launch

How they signed 21 beta students in the first 2 weeks...

Nicole T. $6,000 beta launch

How she hit $6,000 in presales with a very small audience...

Anna B. $12,000 beta launch

How she hit $12,000 in presales and funded a dream vacation...

Rock your own beta launch in the next 90 days.

The steps to launch your own high-ticket course is laid out inside Launch 1M. No more guessing. No more figuring it out as you go. Just complete clarity, so you can take dramatic action.

01
Day 1–30
Build & Prep

Before a single dollar comes in, you build an offer people actually want to pay for, grow the right audience, and build anticipation so by the time you launch — people are already ready to buy.

Click to see how ↓
Define the outcomeWho you help, what they get, why it's a no-brainer.
Structure the beta offerPrice it, package it, make the value obvious.
Build checkout + sales pageClean path from interested to paid. No fluff.
Grow your audienceGet the right people following you before you ever mention the offer.
Map the launch contentKnow exactly what you'll post in month two before it starts.
02
Day 31–60
Execute the Launch

You go public. Promote, sell, and close real beta students. This is the month the money comes in.

Click to see how ↓
Build anticipationTease the offer, share the problem, document the process.
Run the launch campaignPosts, stories, emails — all pointing at the offer.
Have sales conversationsDMs, calls, objections. We prep you for all of it.
Close beta students5–10 students at $1K–$2K gets you to $10K.
Track what convertsEvery touchpoint teaches you something for next time.
03
Day 61–90
Deliver & Build

The sales are in. Now you deliver results, build the course content, and collect testimonials that will sell your course for you.

Click to see how ↓
Run the beta cohortWeekly calls, live support. Engineering real results.
Build course content liveRecord lessons based on what students actually need.
Document every winScreenshots, numbers, breakthroughs — your future sales engine.
Ready to automateYou have testimonials, your course is built — now we build the evergreen sales machine.

And once you have a successful beta launch, you're ready to build a sales machine to sell your course on autopilot.

★★★★★
$5,796 in fully automated course sales

"The growth that Launch gave me was a deeper understanding of ads and FULL automation. The training inside Launch are beautiful, informative, and action orientated, but the BEST part has been the direct access to Dillon. This was everything to me. I loved being able to ask specific questions about my business, understand more of my numbers, and have the support when I started ads. I don't want my access to end, it has been absolutely incredible. If you landed on Dillon's beautiful sales page and you felt a nudge, trust it. Always. If you're in business already and wanting to go passive, this course will give you the understanding of ads and how to fully automate."

★★★★★
$13,000 Beta Launch and paid speaking gigs

"Not only do we have direct income from the course itself, but also spin off income from speaking engagements, retreats, conferences — all indirect, but it never would have happened if we didn't take that first step into Launch 1M. Launch covers all the pieces you need in order to be a successful entrepreneur online. Once you get through it, if you're not successful... that's on the student, not on the program. Launch works. It works! You'll spend more in bad solutions, than you'll ever spend on a program Dillon put out there — he's vetted the stuff. Launch saved us thousands of dollars. It's all so condensed — everything you need is there. It's all about self-belief, because the program itself works! It's been incredible."

★★★★★
Tripled her monthly corporate income in 6 months

"Within the first month of joining Launch, I gained enough confidence in the direction of my business that I quit my corporate job. I knew that I was finally in complete alignment with who I was meant to be. Within six months, I had tripled my monthly corporate income, took a trip that had been on my bucket list for six years, and launched a group program. The journey has taught me that we truly have the power to create our future! I encourage every ambitious entrepreneur to feel the fear and do it anyways!"

★★★★★
$32,000 Beta launch and $7k coaching clients

"Since going through Launch 1M, I have been able to book high-end clients starting at 7k, launch a course, and even begin co-hosting a podcast. I am serving women with purpose. Launch was the biggest blessing to my life as it catapulted me to fiercely pursue my passions as an entrepreneur."

★★★★★
3 Beta Students & a beautiful brand

"I WISH I FOUND THIS SOONER! I absolutely love the community inside Launch 1M. I feel supported, I have more clarity for my business than I've had in years, and I know precisely what to do to succeed! I've tried everything from large scale masterminds with 100s on a call, to 1:1 high ticket coaching. Dillon has created THE BEST experience. He listened, offered practical advice when I got stuck, and encouraged me through the highs and the lows of the journey of re-launching my online business. I've been able to march into the week with confidence, knowing that I'm headed in the right direction. But my favorite part is the joy in knowing that I've got not only experts on my team, but friends to walk out this crazy entrepreneur journey with."

★★★★★
$4,500 Beta launch with no social media following

"Launch 1M is an incredible opportunity for beginning entrepreneurs who want to get clear on who they are and create an online course business that is authentic and sustainable. The modules are jam-packed with amazing content that walks you through everything you need in an easy to follow, step-by-step format. If you are looking to continually grow, succeed, and add value to the world, then this is the program for you!"

★★★★★
Invested $700 into ads and made $8,300 in sales

"Dillon helped me kickstart my 6-figure business! Facebook ads were a great tool to create a successful program launch before I had a large following. In fact, my first launch generated over $8,300 in revenue with $7,600 of that in profit. It was amazing to see the process work and generate over $8k in sales by investing just $700 into ads, as a new coach! Dillon breaks everything down into very simple steps so that anyone can follow the process (regardless if you consider yourself "techy" or not!). I loved learning from him and watching him model what it truly means to make money and make a positive impact on people's lives, while being fully present for family."

★★★★★
3x ROI from their Meta ads

"We joined Launch because we have a goal of living more on our own terms. We knew we needed to step up and change the way we were investing our time. Launch is such a complete system! It covers all the areas you need to create your own online business. From the early stages of getting into the entrepreneur mindset to product creation, marketing, sales, and ongoing client retention and growth. We're only getting started, but we are very excited that we've already taken 3 new clients with a 3x ROI from a couple of test campaigns with Facebook ads! Not only does Launch give you the framework you need to launch your business, it's all chunked down with actionable steps that you work through systematically and then one day you look back and think, "Wow, look at everything we've created!" Launch has really surpassed our expectations. If you're thinking about investing in Launch, absolutely go for it - it's totally worth it."

★★★★★
Passed $43,000 in her first 4 months

"Only four months into Launch 1M, I am onboarding course students more quickly than I thought possible and charging what I am worth! I have a beautiful website, I've hired a team, and I am crystal clear on my vision and goals for my business. I am incredibly grateful. I found this program at a really vital time for my business. Through Launch, I've found an incredible group of entrepreneurs who are not just attendees in a coaching program, but several of whom have become friends."

★★★★★
$5,000 Beta Launch and slayed her Income goal

"I'm so grateful I took the plunge and decided to invest in the program! It was just the catalyst I had been looking and praying for months for. Within a few weeks of starting, I signed my first beta students, slaying my $5,000 monthly income goal in the first two weeks of the month! What!?"

★★★★★
$7,900 Beta Launch & 10Xed her productivity

"I accomplished more in my first few weeks in Launch 1M than I had in the last two years doing it by myself. Navigating the journey of entrepreneurship use to be super overwhelming — I used to be so confused about what steps to take. But with the help of the coaches inside the program and the amazing weekly content, I had actionable steps to take each week. Having that kind of support and accountability has been invaluable. And not just support from Dillon and his team, but from other business owners inside the community! To get to walk the path with other like-minded individuals who want to see you win is priceless."

★★★★★
$48,000 Beta launch and quit his job!

"When I signed up for Launch, I started working through it very part-time around my job at the time. Over time, I eventually managed to start replacing the income from my job, I left that job, and now I'm making more than I was making in my job. I've loved having the structure — Launch lays out the full process for you from start to finish. That has really reduced the overwhelm for me and saved me a lot of time trying to put pieces together for myself. I've already achieved far more than I believed I could because I never considered myself a natural entrepreneur... but I'm doing it — and it's working!"

★★★★★
$24,300 Beta Launch in month one

"Launch gave me a roadmap to follow for how to take my in-person business online. The automation piece has been key to scaling during my busy seasons. If you are diving into the online world, don't waste time reinventing the wheel. My first month was a little over $10k, and that number has consistently gone up every month since. Now I'm ready to get serious about scaling with paid ads. There is not a program that is nearly as comprehensive as Launch!"

★★★★★
$4M of assets in real estate and a 6-figure income

"We joined Launch 1M to help us build and scale a lucrative coaching business for real estate investors, which we did! What we didn't realize was that the marketing and automation principles taught inside Launch could cross industry boundaries and increase cash flow in our actual real estate portfolio beyond our wildest dreams. Going from completely broke (i.e. no income from 2 years living out of savings), to now an after-tax cashflow of over 6-figures was life-changing. Launch has been so much more than a step-by-step system to help us create an automated online course. With 4 million in assets and a 6-figure cash flow, I still come back to Dillon's course on a regular basis. I feel like we're just getting started!"

★★★★★
Amber booked her first client within a month

"When I first found Dillon, I was completely lost. I knew the life that I wanted, but I didn't have a clear way to make it reality. I was sick and tired of letting myself down and I wanted a clear path that would help me become successful. Then I signed up for Launch. When I first started, I was scared I would let myself down again. But within a month's time, I had booked my first client. If you're considering investing with Dillon, take the leap. Don't waste time trying to figure it out on your own."

★★★★★
Doubled her 9-5 income in her first month

"Before Launch 1M, I was sitting at my 9-5 desk wondering if this was all there was to life. I knew I had to make a change. Within 90 days of joining Launch, I went from not having a clue where to start to launching and earning DOUBLE my monthly 9-5 income. I didn't even think that was possible before working with Dillon! I made it my goal to leave my 9-5 within 6 months of joining, and it happened in just one month. This was the best investment I could have made for my business. I'm confident you will feel the same."

★★★★★
Turned $1,984 in ads into $15,000 in sales

"It's hard to explain what it feels like to make sales without talking to any of my prospects. I don't think I would believe it was possible unless it happened in my own business. But now that I know how to do it following the Launch 1M process, there's no going back. I'm tripling my ad spend next month and I can't wait to see the results! THANK YOU DILLON"

★★★★★
$10,000 Beta launch in her first 60 days

"Launch 1M has completely transformed my life. I knew there had to be something more to life when I couldn't even afford diapers for my son. I had to do something big, because I honestly couldn't live that way anymore. I put all my trust into God and invested in Dillon's program. Since investing, my business has skyrocketed. Just 60 days after joining, I moved my family out of government housing and into a spacious home. In 48 hours, I filled my beta program and made $10k in sales. If you're thinking about joining Launch, I'm telling you to go for it. You are capable of anything, and I am living proof."

★★★★★
$2,500 beta launch in month one & 650 courses sold since

"I really wanted to automate more things in my business because I was spending so much time on social media trying to promote, and schedule posts and do all these things. I put into place an automated email sequence for my toddler class that started to convert really well and I've gotten a lot of sales through that email sequence. People will go through one or two emails and then buy - or sometimes they'll buy right on the spot because I've been able to tweak everything based on what I've learned in Launch. Launch helped me see my business through a new lens, and I've been able to make things more streamlined and efficient."

★★★★★
Quit her full-time job in 10 months

"I was nervous to invest in the program, but as soon as I got started, I knew I made the right decision. The content was so easy to follow. In ten months, I created a brand and left my full-time job! Now, I can flex my business around my family. I truly believe anyone with the drive and passion can do it too, but step one is getting started with the right business model and with the right mentor leading the way."

★★★★★
Two new course students quickly

"There are so many pieces to the puzzle of building a successful, online, freedom-based business. I was scared to make the investment in Launch because I really didn't have the cash flow to do so, but it was a sacrifice that was worth every penny. I signed two clients before I was half way through the program!"

★★★★★
$1,500 Beta Sale before her course was complete

"Launch 1M has been the biggest blessing! Within the first month, I had made my full investment back. Launch doesn't just transform your business, it transforms your life. Prior to Launch, I struggled having the faith and confidence in my dream business. Even before my product was complete, I landed my first $1,500 beta student!"

Here's exactly what you get inside

Weekly Live Calls with Dillon
Every Thursday at 9AM EST

Hot seat coaching, funnel audits, ad account reviews, and custom workshops. Bring your questions and hop off each call with clarity, accountability, and inspiration. This is where the magic happens.

The Full Launch 1M Curriculum
Over 21 hours of step-by-step content

Step-by-step video training that walks you from zero to a fully automated course business. Beta launch → self-study course → evergreen funnel → paid ads. Follow bite-sized training videos as you build every single piece of your online course business.

Your 90-Day Beta Launch Roadmap

The proven steps to prepare and execute a successful beta launch. With over $1.5M in verified beta sales from Launch 1M students, this process just works! Remove all the guesswork and confidently hit $10k in your first beta launch.

Private Student Community

A community of coaches who are launching, automating and scaling their online course business inside Launch 1M. Share wins. Get feedback on your business. Find accountability. You don't have to build your online business alone!

Direct Access to Dillon
Personal response within 72 business hours

Inside the community, there's a dedicated Ask Dillon thread. Post your questions throughout the week — whatever's tripping you up — and I'll personally respond within 72 business hours. You don't have to wait until the next weekly call to get unstuck.

Instant Access to All Content

The moment you enroll, everything unlocks. You'll have instant access to everything listed above as an active Launch 1M member.

Your investment
$250/month (just $58/week)
Launch now for $58/week
Cancel anytime Instant access to content
// skip the membership

Not a fan of monthly fees?
Buy it outright.

Some students would rather own the course and pay a smaller amount for coaching, only if they want it. That's completely valid (honestly, it's what I would choose) — and this is your chance:

Self-Study
The Course,
No Coaching
$2,950
one-time, own it forever
What's included
Full Launch 1M curriculum
90-Day Beta Launch Roadmap
Lifetime access to all content
Weekly live coaching calls
Private community access
Direct access to Dillon
Buy the course →
Doing the math? If you want the course and coaching for a full year, the self-study path runs $2,950 + $600 = $3,550. The membership is $3,000 for the same 12-month period, but if you cancel membership you lose access. The membership is perfect if you want to test-drive the system, or if money is tight right now. If you want to avoid the recurring membership and you're all in on Launch 1M, the self-study option with coaching is the best value.
Frequently Asked Questions

You might be thinking...

The self-study version of Launch 1M is $2,950. My 1:1 coaching is over $10,000. For just $250 today, you're getting access to the full curriculum, weekly live coaching calls, the community, and direct access to me — at a fraction of what any of that costs separately. And here's the thing: the whole point of Launch 1M is to increase your income. Most students make back their first month's investment from a single course sale. The goal is for you to be able to fund the membership with the additional revenue you unlock after joining!
You can work through Launch 1M at your own pace. Invest an hour or two a week hopping on the coaching calls, and another hour or two taking small, gradual steps toward a life of freedom for you and your family. That's it. The content is broken into bite-sized videos specifically designed for busy business owners who are already overloaded — people who are trying to free up their time, not add more to their plate. You don't need to carve out huge blocks. You just need to show up consistently, and the program meets you where you are.
Usually, the offer itself is the reason it didn't work — not you. Most people build the course first, then try to sell it, and wonder why nobody bought. That's why it's so important to try to sell your offer before you create a single piece of content. Launch 1M will help you nail every aspect of a winning offer — the positioning, the promise, the price — and then validate it with real buyers through a beta launch before you build anything. If it didn't work before, it's most likely because your offer wasn't something your audience actually wanted.
You don't need to be the best in the world to get your course students incredible results. You are perfectly qualified to help the person who's a few steps behind you in the journey. If you already have 1:1 clients, then you know a course that gets your students the same results will be worth the investment. Businesses exist to solve problems. If you know how to solve a painful problem for your audience, you are 100% ready to charge for a course.
This one will keep you waiting forever. I've seen students with under 1,000 followers hit $10k in their first beta launch. The size of your audience matters way less than the relationship you have with them. Waiting for more followers before you monetize is like waiting to get in shape before you go to the gym. The work you do inside Launch 1M is what builds the audience worth having.
Because you're still trading your time for money. There are only so many hours in your day, and right now your income stops the moment you stop working. Launch 1M is built specifically for coaches who want to package the system they walk their clients through into a course that gets their students results without them actively involved. Whether you want to supplement your coaching, or completely replace it, the goal of Launch 1M is to build an income stream that is completely detached from the amount of time you spend working.
Launch 1M was designed to help you build a course from scratch. The entire point of the program is to help you presell and build a course that doesn't already exist!
Most students run their first beta launch within 90 days. Launch 1M students have done over $1.5M in verified beta sales — a lot of them hitting $10k in their very first launch. It depends on your audience and how fast you move, but the 90-Day Beta Launch Roadmap is designed to get you to revenue as fast as possible.
Not at all. The beta launch process is designed to work with a small, engaged audience. You don't need hundreds of thousands of followers — you just need people who trust you. Sarah hit $1.1m in her first year of Launch 1M, starting from complete scratch - no social media following, no email list. What's most important is the brand you build and the connection you have with your audience over time, not the size of it right now when you first join Launch 1M.
You don't need to be tech savvy to grow a successful online course business. But if you're worried about tech, I've got you covered. Launch 1M includes tech tutorials for my favorite tech stacks, and is broken down step-by-step inside the content. And with the rise of AI, it's never been easier to ask Claude for something, and have your tech problems sorted out quickly. Don't let tech overwhelm be the reason you wait to start building a life of freedom!
Paid ads are optional to start. If you want to start with ads, the steps are inside Launch 1M. But the beta launch process works if you have an existing organic audience. You don't need to spend a dollar on ads to make your first $10k.
The membership ($250/month) gives you full access to everything — the curriculum, live calls, the community, and direct access to me. The self-study option ($2,950 one-time) means you own the course outright with no recurring fees, and you can add the coaching group ($50/month) if you want live support on top of that. If you want to test-drive Launch 1M or your budget is tight, start with the membership. If you're all in, the self-study option with coaching is the best value long-term.
Every Thursday at 9AM EST, I host a live group call inside the community. These aren't cookie-cutter webinars — we do hot seat coaching, funnel audits, ad account reviews, and workshops based on what the group actually needs that week. You can submit questions in advance or show up live. Replays are always available if you can't make it.
Yes — no contracts, no commitments. You can cancel the membership anytime, no questions asked. Because of the nature of digital products and live coaching, all sales are final and there are no refunds — so make sure Launch 1M is the right fit before joining. You'll lose access to the content, calls, and community when you cancel, but you can rejoin whenever you're ready and your progress will be right where you left it. That said, most members stick around long after they finish the curriculum because the weekly live coaching calls are worth the membership on their own.
Dillon

I remember how scary it was to launch my first online course. I was completely exhausted serving 1:1 clients, and I had a mini army of toddlers running around the house. I had doubts and fears about what it would look like to create a course — and I had what felt like NO time to work on it.

Thankfully, I was more afraid of regret than failure. I couldn't bear the thought of in ten years, realizing I had missed out on my kids' childhood because I never figured out how to grow my business without drowning myself with clients. I entered a season of sacrifice and fought like crazy to get my first course up and running.

And four months later, I had my first $130,000 course launch.
Stripe revenue chart
first course launch

I stopped telling myself the story that I had no time, and I started telling myself that I would make the time to create something that would change my family's life. On the other side of the fear, the resistance, and all the hard work... was freedom.

And that is what I want for you.

Launch 1M will help you launch, automate, and scale your online course business.

Stop trading time for money.

Launch 1M gives you the clarity, accountability, and personal guidance from Dillon you'll need to launch and scale an online course business that actually works.

Launch now for $58/week →
Cancel anytime
Instant access to content