BETA LAUNCH A COURSE, THEN SELL IT ON AUTOPILOT.
Launch 1M is a step-by-step system to help you beta launch your own course, and build a sales machine that generates, nurtures, and converts leads into buyers — without trading time for money.
Here's the entire program in a nutshell.
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The strategy is simple: Beta launch a high-ticket course or coaching membership, then automate the marketing and scale your income with ads. The end goal is a life of time and financial freedom for you and a real, life-changing transformation for your future course students.
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You get immediate access to all Launch 1M content. Jump right in and start consuming content right away.
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Join our weekly coaching call every Thursday. You'll have direct access to me to get unstuck and build with clarity every week.
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Ask me questions throughout the week. Post in the "Ask DK" thread and I'll personally respond within 72 business hours.
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You don't need a big audience to start. Launch 1M will walk you through each stage of the course building journey - even if you're starting from zero.
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The Launch 1M system is proven to work in any niche. Coaches, photographers, marriage counselors, graphic designers, physical therapists — if you have an expertise that solves a painful problem in your niche, this system will work for you.
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Membership is $250 a month. That's $58 a week (for 21 hours of step by step training & weekly coaching).
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You can cancel anytime, no questions asked. No long-term commitment. No contract.
Here's the problem...
Most coaches are still following
The Old Model.
You're stuck in an endless cycle of content creation — always needing to be on social media to generate leads.
You have a low-ticket ad funnel that allows you to offset ad costs and find leads without posting organic content.
Landing a client feels like a fluke. You're always wondering where the next sale will come from, without a system.
You have a high-ticket sales funnel that turns leads into buyers on autopilot, without you actively involved.
The more clients you sign, the less free time you have. You're so busy serving the clients, and you still have to find time to market for the next ones.
You work fewer than 10 hours a week, with an income that's detached from the amount of time you spend working.
You can't take a week off, or else your leads will dry up and you'll let down your 1:1 clients.
You have the freedom to travel spontaneously without stressing about cost or guilt-tripping yourself for being away from clients.
You second-guess every business decision because your income swings wildly from month to month — with no predictability, there's no way to plan ahead.
You can grow your business with confidence — with a reliable, predictable flow of revenue you can count on.
Your impact has a hard ceiling. With 1:1 work, there are only so many hours in the day — meaning you can only ever help a handful of clients at a time, no matter how good you are.
You are making a huge impact serving your audience without sacrificing all your time with 1:1 work.
Launch, automate, and scale your online course business
Get started with Launch 1M →Launch 1M students
who went all in.
In case we haven't met yet, I'm Dillon.
I'm a simple, down-to-earth family man who worked like crazy to build an online education business that gives me complete control over how I spend my time. I traded a full-time career in corporate finance for a life of time and financial freedom as an online business owner.
From the very beginning, it has been my mission to build a business that allows me to keep my family the priority. I believe in family first, and worked very hard to create a business that works for us — not the other way around. If I had to choose between a seven-figure business that required a lot of my time, and a less profitable business that required less of my time, I would take the smaller business any day.
But the thing is — I don't have to decide. And neither do you.
It's hard to believe how much our lives have changed. I went from being a fully-booked coach who served clients 60+ hours a week, to being a full-time family man who checks in on the business for a few hours a week to make sure things are running smoothly. Courses have allowed me to reach more people, make more money, all while spending more time with family. It feels too good to be true.
I created one high-ticket online course, switched to an automated business model to sell it on autopilot, and started waking up to emails like these in my inbox:
I'm so thankful for this business model, because it has allowed me to support thousands of entrepreneurs from all around the world, while being a present husband and father — never worrying about where the next sale will come from.
I believe that anyone who is willing to work hard to create a freedom lifestyle for themselves should have the tools to make it happen.
That's why I created Launch 1M.
Straight from
the Community.
What makes the Launch 1M system so unique?
Most coaches go all-in on organic content and fill their calendar with sales calls to sign high-ticket clients. But this automated system is different — organic content is replaced with paid content, sales calls are replaced with an automated marketing machine, and 1:1 client work is replaced with self-study course content. The end result is a coaching business that can scale without you sacrificing your time.
Here's what the final Launch 1M system looks like:
Paid Traffic
Always onLow-Ticket Offer
Order Bumps & Upsells
Offsets ad costsEmail Sequence
High-Ticket Sales Page
Premium Course / Coaching
Pure profitEnjoy some of the profit, but reinvest a portion of high-ticket sales back into ads to scale. More low-ticket buyers means more high-ticket buyers come out the other end. You can scale without being a slave to organic content.
The system above is the fully-built end state. But every Launch 1M student starts the same way: a successful beta launch of a high-ticket offer to their existing audience. That first $2K–$20K is validation and proof that your course will sell — and the funnel gets built around it.
My Launch 1M students started
exactly where you are.
Some started with zero followers. Some had an existing audience, but struggled with sales. And some were making money in an established coaching business, but they were still trading time for money... For all of them, the first step was simple: they launched a beta offer of a high-ticket course.
Ready for your own beta launch?
Launch now for $58/week →These students Rocked a
Beta launch.

How she sold her $1,000 copywriting course to 41 beta students...

How they signed 21 beta students in the first 2 weeks...

How she hit $6,000 in presales with a very small audience...

How she hit $12,000 in presales and funded a dream vacation...
Rock your own beta launch in the next 90 days.
The steps to launch your own high-ticket course is laid out inside Launch 1M. No more guessing. No more figuring it out as you go. Just complete clarity, so you can take dramatic action.
Before a single dollar comes in, you build an offer people actually want to pay for, grow the right audience, and build anticipation so by the time you launch — people are already ready to buy.
You go public. Promote, sell, and close real beta students. This is the month the money comes in.
The sales are in. Now you deliver results, build the course content, and collect testimonials that will sell your course for you.
And once you have a successful beta launch, you're ready to build a sales machine to sell your course on autopilot.
"The growth that Launch gave me was a deeper understanding of ads and FULL automation. The training inside Launch are beautiful, informative, and action orientated, but the BEST part has been the direct access to Dillon. This was everything to me. I loved being able to ask specific questions about my business, understand more of my numbers, and have the support when I started ads. I don't want my access to end, it has been absolutely incredible. If you landed on Dillon's beautiful sales page and you felt a nudge, trust it. Always. If you're in business already and wanting to go passive, this course will give you the understanding of ads and how to fully automate."
"Not only do we have direct income from the course itself, but also spin off income from speaking engagements, retreats, conferences — all indirect, but it never would have happened if we didn't take that first step into Launch 1M. Launch covers all the pieces you need in order to be a successful entrepreneur online. Once you get through it, if you're not successful... that's on the student, not on the program. Launch works. It works! You'll spend more in bad solutions, than you'll ever spend on a program Dillon put out there — he's vetted the stuff. Launch saved us thousands of dollars. It's all so condensed — everything you need is there. It's all about self-belief, because the program itself works! It's been incredible."
"Within the first month of joining Launch, I gained enough confidence in the direction of my business that I quit my corporate job. I knew that I was finally in complete alignment with who I was meant to be. Within six months, I had tripled my monthly corporate income, took a trip that had been on my bucket list for six years, and launched a group program. The journey has taught me that we truly have the power to create our future! I encourage every ambitious entrepreneur to feel the fear and do it anyways!"
"Since going through Launch 1M, I have been able to book high-end clients starting at 7k, launch a course, and even begin co-hosting a podcast. I am serving women with purpose. Launch was the biggest blessing to my life as it catapulted me to fiercely pursue my passions as an entrepreneur."
"I WISH I FOUND THIS SOONER! I absolutely love the community inside Launch 1M. I feel supported, I have more clarity for my business than I've had in years, and I know precisely what to do to succeed! I've tried everything from large scale masterminds with 100s on a call, to 1:1 high ticket coaching. Dillon has created THE BEST experience. He listened, offered practical advice when I got stuck, and encouraged me through the highs and the lows of the journey of re-launching my online business. I've been able to march into the week with confidence, knowing that I'm headed in the right direction. But my favorite part is the joy in knowing that I've got not only experts on my team, but friends to walk out this crazy entrepreneur journey with."
"Launch 1M is an incredible opportunity for beginning entrepreneurs who want to get clear on who they are and create an online course business that is authentic and sustainable. The modules are jam-packed with amazing content that walks you through everything you need in an easy to follow, step-by-step format. If you are looking to continually grow, succeed, and add value to the world, then this is the program for you!"
"Dillon helped me kickstart my 6-figure business! Facebook ads were a great tool to create a successful program launch before I had a large following. In fact, my first launch generated over $8,300 in revenue with $7,600 of that in profit. It was amazing to see the process work and generate over $8k in sales by investing just $700 into ads, as a new coach! Dillon breaks everything down into very simple steps so that anyone can follow the process (regardless if you consider yourself "techy" or not!). I loved learning from him and watching him model what it truly means to make money and make a positive impact on people's lives, while being fully present for family."
"We joined Launch because we have a goal of living more on our own terms. We knew we needed to step up and change the way we were investing our time. Launch is such a complete system! It covers all the areas you need to create your own online business. From the early stages of getting into the entrepreneur mindset to product creation, marketing, sales, and ongoing client retention and growth. We're only getting started, but we are very excited that we've already taken 3 new clients with a 3x ROI from a couple of test campaigns with Facebook ads! Not only does Launch give you the framework you need to launch your business, it's all chunked down with actionable steps that you work through systematically and then one day you look back and think, "Wow, look at everything we've created!" Launch has really surpassed our expectations. If you're thinking about investing in Launch, absolutely go for it - it's totally worth it."
"Only four months into Launch 1M, I am onboarding course students more quickly than I thought possible and charging what I am worth! I have a beautiful website, I've hired a team, and I am crystal clear on my vision and goals for my business. I am incredibly grateful. I found this program at a really vital time for my business. Through Launch, I've found an incredible group of entrepreneurs who are not just attendees in a coaching program, but several of whom have become friends."
"I'm so grateful I took the plunge and decided to invest in the program! It was just the catalyst I had been looking and praying for months for. Within a few weeks of starting, I signed my first beta students, slaying my $5,000 monthly income goal in the first two weeks of the month! What!?"
"I accomplished more in my first few weeks in Launch 1M than I had in the last two years doing it by myself. Navigating the journey of entrepreneurship use to be super overwhelming — I used to be so confused about what steps to take. But with the help of the coaches inside the program and the amazing weekly content, I had actionable steps to take each week. Having that kind of support and accountability has been invaluable. And not just support from Dillon and his team, but from other business owners inside the community! To get to walk the path with other like-minded individuals who want to see you win is priceless."
"When I signed up for Launch, I started working through it very part-time around my job at the time. Over time, I eventually managed to start replacing the income from my job, I left that job, and now I'm making more than I was making in my job. I've loved having the structure — Launch lays out the full process for you from start to finish. That has really reduced the overwhelm for me and saved me a lot of time trying to put pieces together for myself. I've already achieved far more than I believed I could because I never considered myself a natural entrepreneur... but I'm doing it — and it's working!"
"Launch gave me a roadmap to follow for how to take my in-person business online. The automation piece has been key to scaling during my busy seasons. If you are diving into the online world, don't waste time reinventing the wheel. My first month was a little over $10k, and that number has consistently gone up every month since. Now I'm ready to get serious about scaling with paid ads. There is not a program that is nearly as comprehensive as Launch!"
"We joined Launch 1M to help us build and scale a lucrative coaching business for real estate investors, which we did! What we didn't realize was that the marketing and automation principles taught inside Launch could cross industry boundaries and increase cash flow in our actual real estate portfolio beyond our wildest dreams. Going from completely broke (i.e. no income from 2 years living out of savings), to now an after-tax cashflow of over 6-figures was life-changing. Launch has been so much more than a step-by-step system to help us create an automated online course. With 4 million in assets and a 6-figure cash flow, I still come back to Dillon's course on a regular basis. I feel like we're just getting started!"
"When I first found Dillon, I was completely lost. I knew the life that I wanted, but I didn't have a clear way to make it reality. I was sick and tired of letting myself down and I wanted a clear path that would help me become successful. Then I signed up for Launch. When I first started, I was scared I would let myself down again. But within a month's time, I had booked my first client. If you're considering investing with Dillon, take the leap. Don't waste time trying to figure it out on your own."
"Before Launch 1M, I was sitting at my 9-5 desk wondering if this was all there was to life. I knew I had to make a change. Within 90 days of joining Launch, I went from not having a clue where to start to launching and earning DOUBLE my monthly 9-5 income. I didn't even think that was possible before working with Dillon! I made it my goal to leave my 9-5 within 6 months of joining, and it happened in just one month. This was the best investment I could have made for my business. I'm confident you will feel the same."
"It's hard to explain what it feels like to make sales without talking to any of my prospects. I don't think I would believe it was possible unless it happened in my own business. But now that I know how to do it following the Launch 1M process, there's no going back. I'm tripling my ad spend next month and I can't wait to see the results! THANK YOU DILLON"
"Launch 1M has completely transformed my life. I knew there had to be something more to life when I couldn't even afford diapers for my son. I had to do something big, because I honestly couldn't live that way anymore. I put all my trust into God and invested in Dillon's program. Since investing, my business has skyrocketed. Just 60 days after joining, I moved my family out of government housing and into a spacious home. In 48 hours, I filled my beta program and made $10k in sales. If you're thinking about joining Launch, I'm telling you to go for it. You are capable of anything, and I am living proof."
"I really wanted to automate more things in my business because I was spending so much time on social media trying to promote, and schedule posts and do all these things. I put into place an automated email sequence for my toddler class that started to convert really well and I've gotten a lot of sales through that email sequence. People will go through one or two emails and then buy - or sometimes they'll buy right on the spot because I've been able to tweak everything based on what I've learned in Launch. Launch helped me see my business through a new lens, and I've been able to make things more streamlined and efficient."
"I was nervous to invest in the program, but as soon as I got started, I knew I made the right decision. The content was so easy to follow. In ten months, I created a brand and left my full-time job! Now, I can flex my business around my family. I truly believe anyone with the drive and passion can do it too, but step one is getting started with the right business model and with the right mentor leading the way."
"There are so many pieces to the puzzle of building a successful, online, freedom-based business. I was scared to make the investment in Launch because I really didn't have the cash flow to do so, but it was a sacrifice that was worth every penny. I signed two clients before I was half way through the program!"
"Launch 1M has been the biggest blessing! Within the first month, I had made my full investment back. Launch doesn't just transform your business, it transforms your life. Prior to Launch, I struggled having the faith and confidence in my dream business. Even before my product was complete, I landed my first $1,500 beta student!"
Here's exactly what you get inside 
Hot seat coaching, funnel audits, ad account reviews, and custom workshops. Bring your questions and hop off each call with clarity, accountability, and inspiration. This is where the magic happens.
Step-by-step video training that walks you from zero to a fully automated course business. Beta launch → self-study course → evergreen funnel → paid ads. Follow bite-sized training videos as you build every single piece of your online course business.
The proven steps to prepare and execute a successful beta launch. With over $1.5M in verified beta sales from Launch 1M students, this process just works! Remove all the guesswork and confidently hit $10k in your first beta launch.
A community of coaches who are launching, automating and scaling their online course business inside Launch 1M. Share wins. Get feedback on your business. Find accountability. You don't have to build your online business alone!
Inside the community, there's a dedicated Ask Dillon thread. Post your questions throughout the week — whatever's tripping you up — and I'll personally respond within 72 business hours. You don't have to wait until the next weekly call to get unstuck.
The moment you enroll, everything unlocks. You'll have instant access to everything listed above as an active Launch 1M member.
Not a fan of monthly fees?
Buy it outright.
Some students would rather own the course and pay a smaller amount for coaching, only if they want it. That's completely valid (honestly, it's what I would choose) — and this is your chance:
No Coaching
+ Coaching Group
You might be thinking...
I remember how scary it was to launch my first online course. I was completely exhausted serving 1:1 clients, and I had a mini army of toddlers running around the house. I had doubts and fears about what it would look like to create a course — and I had what felt like NO time to work on it.
Thankfully, I was more afraid of regret than failure. I couldn't bear the thought of in ten years, realizing I had missed out on my kids' childhood because I never figured out how to grow my business without drowning myself with clients. I entered a season of sacrifice and fought like crazy to get my first course up and running.
I stopped telling myself the story that I had no time, and I started telling myself that I would make the time to create something that would change my family's life. On the other side of the fear, the resistance, and all the hard work... was freedom.
And that is what I want for you.
Launch 1M will help you launch, automate, and scale your online course business.
Stop trading time for money.
Launch 1M gives you the clarity, accountability, and personal guidance from Dillon you'll need to launch and scale an online course business that actually works.








