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A. System Overview

  1. **Watch This First!

  2. The Launch 1M System

  3. The Automation Spectrum

  4. 1M Progression & Milestones

  5. Hitting $1M (the numbers)

  6. Your Tech Stack

B. Entrepreneur Mindset

  1. The Launch 1M Mission

  2. Shifting Your Thoughts

  3. Your Money Stories

  4. Push & Pull Motivation

C. Course Manager Spreadsheet

  1. Spreadsheet Overview

  2. Payments Tab Setup

  3. The Planning Calculator

  4. Month-End Recording

Your Personal Brand

A. Your Course Topic

  1. What & Who

  2. Market Research & Ideation

  3. Core Messages

B. Starting with YOU

  1. Personal Branding 101

  2. You, Your Story, Your Voice

  3. Brand Visuals

C. Sales Approach

  1. Sales Overview

  2. Sales Concepts to Internalize

  3. Your Sales Story

  4. Creating Sales Content

  5. Targeting Objections

D. Brand Assets

  1. Your Website

  2. Social Media Profiles

  3. Members Area & Onboarding

1. Preselling Your Course

A. Strategy Overview

  1. Milestone 1: Strategy Overview

  2. Beta Launch Strategy

  3. Course Creator Mindset

  4. Anxious About Preselling?

  5. Preselling Case Study

(1) The Planning Phase

  1. Planning Phase Overview

  2. Intro to Your Offer

  3. Transformational Promise

  4. Benefits of Transformation

  5. Student Milestones

  6. Product-Market Fit

  7. Pricing Your Program

  8. Generic Outline & Module 1

  9. Content Release Schedule

  10. Private Coaching Offer

(2) The Hype Phase

  1. Hype Phase Overview

  2. Call Booking Flow

  3. Email Campaign Strategy

  4. Social Media Strategy

(3) The Selling Phase

  1. Selling Phase Overview

  2. Beta Student Onboarding

  3. Sales Call Blueprint

  4. Post-Call Checklist

(4) The Delivery Phase

  1. Delivery Phase Overview

  2. Staying Ahead of Students

  3. Collecting Testimonials

2. The Lean In-Between

A. Strategy Overview

  1. Milestone 2: Strategy Overview

B. Course Creation Kit

  1. Qualities of the Best Courses

  2. Teaching Framework

  3. Course Mediums

  4. The Bulked Outline

  5. Finalizing Content & Uploading

  6. Recording Audio

  7. Creating Workbooks & PDFs

  8. Creating Slidedecks

  9. Video Creation

  10. Screenshares

  11. Video Editing Process

  12. Tying Up Loose Ends

C. Lead Generation Overview

  1. Growing Your Email List

  2. Your Freebie(s)

  3. The Opt-In Sequence

D. Organic IG + ManyChat

  1. The IG + ManyChat Strategy

  2. 30-Day Instagram Push

  3. Social Media Planner (in Notion)

  4. 9 ManyChat Templates

  5. Creating IG Reels

  6. Creating IG Carousels

  7. Creating IG Stories

  8. Writing Hooks, Captions & CTAs

E. 4-Part Video Series

  1. Video Series Structure & Flow

  2. Scripting Your VS Videos

  3. Creating Your VS Videos

  4. Building the VS Backend

F. The Lean Email Funnel

  1. The 3 Email Funnels

  2. Writing the Lean Funnel

  3. Kajabi Email Sequences

  4. Spam Checker & Deliverability

  5. Ongoing Broadcasts

G. Paid Ad Essentials

  1. My History with Paid Ads

  2. Ads Manager Setup + Pixel

  3. Adspend & Cashflow

  4. Selecting Audiences

  5. Types of Ads

  6. Ad Creative Checklist

H. Running ‘Lead’ Ads

  1. Lead Ad Numbers

  2. Ad Campaign Setup (for Leads)

  3. Managing Your Lead Campaigns

  4. Troubleshooting Lead Ads

I. Selling in the DMs

  1. DM Sales Strategy Overview

  2. Saved Reply Templates

3. The Evergreen Machine

A. Strategy Overview

  1. Milestone 3: Strategy Overview

  2. Course Audit & Revamp

B. Low-Ticket Funnels

  1. Low-Ticket Funnel Strategy

  2. Map the Lead Offer

  3. Order Bumps & Upsells

  4. Pricing Low-Ticket Offers

  5. Your LTF Landing Page

  6. Troubleshooting the LTF

C. Running ‘Sales’ Ads

  1. Sales Ad Numbers

  2. Ad Campaign Setup (for Sales)

  3. Managing Your Sales Campaigns

  4. 3rd Party Tracking

  5. Optimizing & Scaling

D. Evergreen Email Funnel

  1. Offer Tweak + Positioning

  2. Structuring the Evergreen Funnel

  3. Writing Your Evergreen Emails

  4. Creative CTAs & Urgency

  5. Deadline Timers

  6. Evergreen Funnel Analysis

  7. Email Funnel Audit

E. Premium Sales Page

  1. Psychology of a Sales Page

  2. Structuring Your Sales Page

  3. Premium Sales Page Checklist

  4. Optimizing for Conversions

4. The Path to 1M

A. Strategy Overview

  1. Milestone 4: Strategy Overview

B. The Trap Door Funnel

  1. Trap Door Funnel Overview

  2. Designing Your Dungeon

  3. (S1) Main Sequences

  4. (S2) Dungeon Sequences

  5. (S3) Video Series Webpages

  6. (S4) Dungeon Webpages

  7. (S5) Main If/Then Rules

  8. (S6) Dungeon If/Then Rules

  9. (S7) Adding the Links

  10. (S8) Exclusions for Sequences

  11. (S9) Deadline Funnel Timers

  12. (S10) Tying Up Loose Ends

C. Live Launching

  1. Intro to Live Launching

  2. Live Launch Strategy

  3. Your Launch Map

  4. Dominating Live Events

D. Ongoing Growth

  1. Retargeting Ads

  2. Premium Tiered Pricing

  3. Refunds, Failures & Payoffs

  4. Legal Training w/ Special Guest

  5. Building Your Team

The Launch 1M Journey

Launch 1M will take you step-by-step through the process of (1) preselling your course with paying beta students, (2) creating in-depth course content that gets self-study students real results and (3) building an automated sales machine that sells your course on autopilot. This program is jam-packed with valuable content…

Market Research & Ideation

High-Ticket Offer Creation

Preselling in a Beta Launch

Outlining Your Course Content

Creating Your Course Content

Selling on Sales Calls

Collecting Testimonials & Case Studies

Lead Ad Campaigns

Low-Ticket Funnel Ad Campaigns

Recording a 4-Part Video Series

Lean Email Funnels

Evergreen Email Funnels

Trap-Door Email Funnels

Crafting Order Bump & Upsells

Selling with a Premium Sales Page

Selling in the DMs

Live Launching Strategies

Organic Instagram Automations

…AND SO MUCH MORE!

Launch 1M is truly an All-In-One system for each stage of your online course journey.

But let’s be real — content means nothing unless it provides a series of simple, actionable steps to follow (in a very specific and strategic order), so you implement what you learn.

Launch 1M was Designed to Help you Take Action

THERE ARE FOUR MILESTONES INSIDE LAUNCH 1M:

You’ll be able to build your online course business with complete clarity, only focusing on what’s necessary to reach the next milestone — finish one milestone, move on to the next:

Milestone #1 —

You have successfully validated your course topic with paying beta students that get huge results. No more doubting whether a successful online course is possible for you. You’ll have an influx of cash from presales (ie. make your Launch 1M investment back quickly!), and you’ll avoid wasting time creating content for a course that was never going to sell.

Milestone #2 —

You have created the full self-study version of your course using feedback from beta students, and you’ve built a simple marketing funnel that consistently sells your course (using more manual, time-consuming strategies). Course sales become your new normal, without any live launches. You don’t spend time working with clients (because of your course), but you’re still active in the marketing. For the first time, you feel in control of your business and you’re ready to start automating.

Milestone #3 —

You have designed an evergreen marketing machine that sells your course for you, without you actively involved. You leverage systems and automations to generate, nurture, and convert your leads into course students — not your own time & energy. You are truly making automated course sales, even though there’s plenty of bumps and inefficiencies along the way. You’re FREE!!

Milestone #4 —

You have a highly efficient evergreen marketing machine that you can confidently scale, with data-backed decision-making. You’re boldly increasing your ad budget, while keeping costs low and conversions high. And most of all, you trust your business to grow, even if you stepped away for days or weeks at a time — you’ve built a life of time & financial freedom, while making a huge impact on others with your unique expertise.

Launch 1M is the MOST comprehensive All-In-One Course-Creation & Automation program in the World

READY TO JOIN LAUNCH 1M?!

CLICK HERE TO GET STARTED ON YOUR COURSE-CREATION JOURNEY >>

(a life of freedom is waiting for you on the other side of this exciting step to join Launch 1M!)

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